The MILK IN ACTION campaign is a three-year initiative developed to promote the nutritional benefits and consumption of dairy and a healthy balanced diet, physical activity and sport to young people across the Republic of Ireland, England, Wales and Northern Ireland. The campaign will also provide those who influence their diet and physical activity choices with information on milk and sport.

The campaign is financed with aid from the European Union, The Department of Agriculture, Food and the Marine and The Dairy Council for Northern Ireland, The National Dairy Council Ireland, and the Dairy Council for England and Wales.

What is the National Dairy Council?

The National Dairy Council (NDC) plays a vital role in driving a sustainable dairy industry in Ireland and in educating consumers on the role of dairy in their lifestyles.

The NDC provides a vital link between dairy producers and consumers and is committed to sharing our knowledge of milk and dairy products with all relevant stakeholders from consumers to health professionals to policy makers. The NDC ensures such communications are based on the most up-to-date science-based information on the benefits of dairy products in a balanced diet.